Recency, Frequency, Impact

Here are three words that are critical to influencing yourself and
others: Recency, Frequency, and Impact. How do these apply to affirmations?

Recency: When was the last time that you used your affirmations? If the answer was a month ago, a week ago, even a few days ago, you are probably letting too much time go by for the affirmations to really have their full positive effect. What happens is that you "cool off" in the time between and so it's like you are always starting over. If you have the feeling that you are always "spinning your wheels" and not progressing, this may be one of the reasons. You have to eat everyday. In fact, most people eat multiple times per day. So, follow the same pattern in feeding your mind by using affirmations multiple times per day.

Frequency: This refers to the principle of repetition. The more times you use an affirmation within a session, the greater the chance you have that it will condition your mind.

Impact: How much energy are you putting into your affirmations? The POWER in Power Affirmations is in the positive wording that is used, but even more important the amount of ENTHUSIASM, EXCITEMENT, and PASSION that you put into the words as you repeat them.

One of the really great thing about using recorded affirmations is that it makes it much easier to apply all three of these principles--especially the principles of recency and frequency. It also helps with impact, but only to the extent that you put yourself into it by interacting with the recordings. Say them out loud while listening to the recordings. Move your body in a powerful way. Raise your voice. Use a commanding tone to demand positive action from your subconscious mind. You are the general of your soul. Do whatever works for you to make these part of your being. If you are interested in downloading over 200 Power Affirmations as MP3 files (over 3 hours of affirmations), you can either email me or visit http://www.poweraffirmations.com  for more information.

These three concepts also work for influencing others. Think of radio and television commercials and all other forms of advertising. Recency: when was the last time you heard the commercial? Frequency: how many times have you seen it? Impact: how strong and powerful was the message? With some commercials, the impact is so strong, once is enough to last years. With others, advertisers have a consistent long term strategy to make their product a part of the social consciousness. If you want a current example of a superior advertising campaign that uses all three of these principles to an outstanding degree, I have only one
word: IPOD.

These principles also apply to networking. If you only contact a member of your network once a year, well guess what? You are not likely to do much with them. If the means of contacting them is to just send them a holiday card, well, that's a nice gesture, but LOW IMPACT. What does that really have to do with helping them solve their problems.

So, as you continue to become superior positive persuaders, remember: recency, frequency, impact. These three words will continue to improve your lives. Repeat them often.